Running a business that’s been our family for twenty-five years is a privileged. When Betsy and Tom passed the torch to us they knew that we’d bring new ideas and an innovation to our business.
In 2017, we had a great year. We (re)introduced our Chef’s Line and we reached new audiences. On average, 50% of our Gallery visitors were from more than 30 miles away. And of those who shopped with us, 65% we returning customers. We’re always looking to reach new pottery lovers across the country.
As we begin 2018, we have some new goals on the horizon that we wanted to share with you.
New online channels: Online shopping has been a part of the Coyote since 2002, but more and more people are turning to their phones, tablets, and desktops to shop. Currently, we’ve got our pottery available on our site and on Etsy. In 2018, we’re planning to add one or two new sites. We’re researching Amazon because it’s such a great way to reach people who are shopping.
New pots: In April of 2017, we brought in potters to carry on making my family’s Chef’s Line. Over the last year we (re)introduced a lot of staples like the skillets, medium saucepan, grill basket, cazuela, and our number one flameware pot, the tagine. In stoneware we also had the cassole, bread baker, chicken baker, French butter dish, and vinegar crocks. This year, we’re planning to bring back a flameware 4-quart dutch oven, our veggie steamer, chip & dip set, and more.
New relationships: For the last decade the Clay Coyote has been partnering with chefs like Paula Wolfert, François Payard, Lahlou Mourad, and Farid Zadi. Chefs who love cooking with clay are always looking for handcrafted kitchen tools that they can point their followers to, for this reason, our pottery has been featured in cookbooks, food blogs, news articles, and on TV. This year we’d like to work with more chefs, restaurants, interior designers, food bloggers, food photographers, and set designers.
If you have any suggestions on growing our Gallery and Pottery through new products or partnerships, please let us know.